The latest Canon EOS cameras offer six Picture Style settings (see Figure3): Standard, Landscape, Portrait, Monochrome, Faithful, and Neutral. Obviously, digital cameras don't have film that you can change instead, you achieve various effects by changing the Picture Style. If you want to take a black-and-white photo, then you need to use black-and-white film.
Portrait films generally create softer, less saturated images and are designed to render skin tones in a flattering way. However, that effect is a bit strong for portraits, so a portrait photographer would choose a film designed for portraits, such as Kodak Portra. For example, Fuji Velvia is popular with landscape photographers because of its low ISO and saturated colors. When shooting with film, you can select the type of film that suits your subject. The Picture Style setting is the digital equivalent of film type. I'm a Canon user and accustomed to using the Picture Style function, so I'll use that term through the rest of this article. Here are a few of the popular brands and their names for this function:
Canon calls it 'Picture Style,' but other manufacturers have their own terminology. Your camera probably has a second setting to help you control the way that the equipment records color. Learn More Buy Adjusting Picture Styles Adjusting Picture Styles
